In my position with Humana over the last five years I have a hand in the evolution of a major brand. My team develops strategies and produces communications for millions of members on a daily basis. The consumer experience is always top of mind. Insurance is complicated, but our goal is to make it simple.
Mick Jager Article
Page layout and Design
Constructed the portrait of Mick Jagers from hand cut pieces of newspaper
Digitally overlaid the original photograph making adjustments as needed
Voice-Tribune Sales Flyers
Another one of my key responsibilities with The Voice-Tribune was developing a flyer and email campaign for all of our upcoming special sections. A specific flyer and corresponding email blast and webpage was developed for each special section throughout the year. Since the implementation of the campaign the sales staff was able to raise their revenue by nearly 30% over previous years.
My junior year of college at Western Kentucky University I was able to take a poster design class and as an element of that class learned to hand print posters. It was one of my favorite classes in college and I have been hooked on screen printing ever since. Here are a few posters all designed and hand pulled with love.
My senior year at Western Kentucky University I had the privilege of interning at Brown-Forman. I was a part of their in house design department, responsible for branding some of the biggest brands in the adult beverage industry. A few of the teams I worked with were Jack Daniels, Southern Comfort, Finlandia Vodka, Woodford Reserve, Sonoma-Cutrer, Chambord, Early Times, El Jimador, Herradura, Old Forester and Korbel.
One of my favorite experiences though was working on the Southern Comfort Team. Taking an old established brand and giving it a youthful spin to attract a new demographic was an exciting thing to be a part of.
Best Dressed of Louisville
One of the biggest events the Voice-Tribune puts on every year is a fundraiser for the Louisville chapter of Dress for Success called Best Dressed of Louisville. Each year Louisvillians nominate one another to participate in an over the top runway show, spotlighting the seasons hottest trends.
I had the honor of working with the Best Dressed Committee to designing practically every element that goes into putting on an event of this magnitude. I had my hand in everything from developing splash pages, print ads, invitations, media walls, decor and even a few seating charts.
News Paper Covers
In my three plus years with The Voice-Tribune I was responsible for designing many pages through out the paper. Covers offered the most freedom and were especially fun for me to work on. Here are just a few of the many covers I was involved with.
The Forecastle Festival
I have been involved in with the Forecastle Music Festival in one form or another for past four years. I've done everything from regular festival volunteer to participating in a group art installation to covering the festival as the official Voice-Tribune photographer. I've enjoyed watching the festival grow and expand all along the way.
The Alphabet Project
In 2011 I did a blog called project 365. The goal was to push myself to do one small creative project a day for an entire year. It was a transformative experience. It forced me to push through creative road blocks and to look at things in a different way. One of the projects I did for the blog was to illustrate a letter of the alphabet in a different way every day. Above are a few of the results.
T shirt designs
Wolf Trap Hawaii
Every year Wolf Trap National Park in Washington DC holds its Face's of America Series. They highlight the traditional music and dance of different state by inviting local performers to come and put on a show celebrating their heritage. In conjunction with this performance they hold a National Student Design Competition do develop the promotional poster.
The state chosen in 2007 was Hawaii. The creative brief asked for a design conveying the rich culture and spirituality of the Hula dance. This poster was chosen out of hundreds of entries as the competition winner and used all over Washington DC to promote the event.