My senior year at Western Kentucky University I had the privilege of interning at Brown-Forman. I was a part of their in house design department, responsible for branding some of the biggest brands in the adult beverage industry. A few of the teams I worked with were Jack Daniels, Southern Comfort, Finlandia Vodka, Woodford Reserve, Sonoma-Cutrer, Chambord, Early Times, El Jimador, Herradura, Old Forester and Korbel.
One of my favorite experiences though was working on the Southern Comfort Team. Taking an old established brand and giving it a youthful spin to attract a new demographic was an exciting thing to be a part of.